Today's action is to check out the 15 Percent Pledge's Gift Black Holiday Shopping Guide and commit to redirecting 15% of your spending power to Black-owned brands this holiday season. There are plenty of options to make conscious gift-giving easier, from curated gifts on the site to black-owned brands at major retailers. From their site:
"20% of annual shopping happens between November and December. That’s 790 billion dollars! Currently, only 0.4% of that number goes to Black-owned businesses. Imagine what allocating even 1% of that holiday spend to Black-owned brands could do. That would be 8 billion dollars redirected to Black entrepreneurs and business owners."
Check out their recent Instagram post if you'd like to share information about their shopping guide on social media.